. Restriction is limited to supporting business and investment environment in the west, the western concept of human and other factors, "East shoe West" industrial migration process can never be done overnight. Chinese footwear status quo after nearly 10 years of rapid development, China shoes industry average annual growth rate of 23%, much higher than the growth rate of China's GDP. In recent years, China's annual production of all kinds of 6 billion pairs of shoes, accounting for 60 percent of the world total footwear, is the world's largest footwear manufacturing

base. China is the world's second largest footwear consumer market, accounting for 22% of global consumption, adidas running shoes second only to the United States. China is also the world's largest exporter of footwear, footwear exports accounted for more than 53% of total world exports. China's footwear industry in large current (store) about 20,000 Chinese leather enterprises and 1.6 million domestic employees. 85% of the total domestic footwear products for middle and low, and most of the high-end shoes are imported from abroad. Chinese footwear market is subdivided into four parts: shoes, shoes, shoes and plastic shoes. In addition to the various segments of the shoe styles and materials increasingly shift, the consumption structure of various types of

shoes have changed. Proportion of sales of shoes has risen from 9 percent earlier to the current 35%. nike flyknit lunar 2 Consumer groups also increased from rural areas to urban expansion, product began from lower secondary to senior secondary development. According to the survey, consumers generally accepted shoes RMB 100-300 yuan per pair, which in the mainland coastal city, about 200 yuan shoes are the most popular native continent. Living in big cities like Beijing (stores), Shanghai and southeast coastal city of people on the purchasing power of the strongest footwear. Although imports of leather shoes in materials, workmanship better than the local products, but expensive, the market share is not high, so the local Chinese market is still dominated shoes.