style of dress or design style, simple and clean on the senses, taste and ideologically more elegant. As a lifestyle or fashion style, minimalist and return to return to the true nature as a slogan. January 19, 2013, Vibram FiveFingers toe shoes first minimalist trail running Spyridon debut Vibram 100 kilometers of Hong Kong super cross-country running, jogging  nike free 5.0 love minimalist way of running friends again with their feet without rut practicing with the idea of good deeds . No good deeds rut occurs in selling running book "born to run" in the opening inscription, from I "moral" famous.

The implication is that good people do not run deep left traces of their brisk pace as light as antelope. This is the ultimate pursuit of runners. "Born to run" become people to understand and find a channel of minimalism, from this channel into account, we find that the history of human evolution and the evolution of running sneakers, more important is the human being forgotten barefoot transport (stores) dynamic history. Among the best-selling book, intentionally or unintentionally led to a new wave of sports shoes soon - minimalist / minimalist running shoe development, the core theme is the removal  nike roshe run of cumbersome damping system, advocates improving running posture, using his body power to brisk run. This is minimalist and simple style running shoes development background. 2009 can be described as the development of the first year of minimalist running shoes, was only included VIBRAM? Including 10 brands offer little product model

, to 2012 has 32 brands launched minimalist running shoes series of products, the products involved models over 100 more.This time you need to operate through a more rational strategy to replace blind entertainment marketing. To fight with other competitors, in addition to continuously upgrade their product quality and service, but also need accurate, more rational approach to brand promotion. To break through, we must formulate a comprehensive strategy to promote the integration of entertainment, the first brand ambassador is important, such as Chia invite young Korean idol Jang Keun Suk, consistent with its fashion positioning; secondly, the network media applications is critical, in recent years, due to the new the rapid development of the media, shoes and apparel companies use microblogging, SNS, micro-film and other emerging social marketing approach after another, resulting in a more diversified approach to marketing. Li Ning,